Your website is likely to be one of the first things that your clients look at. Of course, it needs to be easy to use, informative and look attractive. The main goal of your website design should be to persuade your visitors to either make a purchase or make an enquiry; this is achieved by focusing on four main objectives – increasing traffic, converting leads, encouraging purchase and encouraging return custom. So what makes your website design persuasive?
Understand your audience
Take the time to get to know your target audience, what are their likes and dislikes? How old are they? Are they young or old? Professional or retired? Taking the time to outline your “perfect customer” will help you design your site. Ensure your content is aimed at your audience, the readability should be at the appropriate level, and if you’re running a blog, then it should answer questions that your audience will have. Aiming your site at your key demographic means that you can play on the emotions of your visitor, making them more likely to convert.
Understand your product
Your website should reflect your product, if your product is for children, then a lot of colour should be used to reflect the playfulness of your item. On the other hand, if your product is aimed at businesses then it is best to keep it simple, minimal colour and a clean design. Consider the design of your website and ensure it is in line with your product.
Keep your focus
If you begin to offer too many different products, it may become distracting, and a visitor to your site may not be clear on what you are selling or offering. Including things like pop-up adverts and videos that automatically begin to play can be distracting and ultimately may make visitors leave your website. Each page on your site should have a call-to-action if a page has any more than three then it can dilute your conversions.
Keep it simple
We have established that the goal of your site is to convert customers, but if it takes them several minutes to navigate your website or there are numerous steps to complete before they can even consider making a purchase, then you aren’t going to convert many visitors. View your site as a customer and find out how many steps it takes to complete a purchase. If it is a complicated process then try to come up with a solution to make it much simpler, perhaps your purchase form is too long, or you have too many options to choose from.
At Bitlab we know that sometimes over-design, tricks and gimmicks can be the downfall of your website. That is why we take the time to understand your business, your products, and your customers so that we can design the best website possible; if you want to find out how we can help you, contact our team on 0191 4350 030, use our contact form or email firstname.lastname@example.org.