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Top tips for link-building | Bitlab

Top tips for link-building

by Esther Tyreman / Website Design

Link-building is one of the most common ways to improve your SEO. Essentially, link-building involves an external page or website that links back to your site, citing an article, video or infographic that is of value. Links are not the only thing of importance in SEO but they do have a significant part to play in the ranking factors.

There are a lot of common mistakes made when it comes to link-building and the Bitlab team wanted to share the best link-building practices with you.

Content that is interesting and well-written will attract natural links. By concentrating on keyword-infused, topic focused content you will attract positive attention and external sites will link to you because you are a source of authority.

There is the option to pay sites to link to your content, be wary that the paid advertisement doesn’t also pass PageRank to your website as Google will interpret this as a manipulation of the external links and may penalise you, paid links are a risky business and not worth the risk for most businesses.

Don’t forget about the lower value links. Although Google may not place too much value on self-built links, they are not worthless. The best way to self-build links is to comment on blogs posts and interact with other relevant content and link back to your site.

Generating links from relevant and authoritative pages, like news sources, should be your main goal. For an established site like this to recognise your site is a great achievement. There are certain applications available to find out what back-links these sites have generated and the quality of these links.

Generating leads is not the only aim of link-building. The point of link-building is to attract quality referral traffic to your site; this traffic should be relevant so that you have the greatest possibility of converting and taking the action that you want them to take.

Testimonials and reviews are the most credible form of content that you can have, so who better to link with than current or previous clients? Make an agreement with returning customers, for example; if they link to your site on their blog then they receive a discount on their next purchase.

Blogs are a great resource, it provides a platform for your business to constantly update and share valuable information with your clients. These topics make it easier for natural links to be built but when you reach out other relevant sites; you have something prepared to link to them and for them to link to you. Rather than just linking with a product page or homepage which may not always be relevant, they can link back to a specific blog topic.

Content that is newsworthy is a great way of gaining press and industry attention, just ensure that it is the type of positive attention that you want. Write content about controversial or relevant topics, even the release of a new product or service can generate links.

Steer clear of well know “black-hat” tactics, techniques like cloaking – showing different content to search engines than you show to users, can seriously harm your SEO. Similarly, injecting links into a site that you do not own and abusing and manipulating external links can easily get you sent back to page 100. Work hard for quality links and they will be more sustainable and valuable in the long run.

Google’s algorithms for SEO are constantly changing; importance of certain factors fluctuates, however link-building remains a consistent contributing factor. Make sure that the links you build are with relevant, reputable websites. You will only generate quality traffic if the content is relevant and informative to the reader.

The friendly and creative Bitlab team will discuss your business with you and develop innovative and exciting ways to generate leads for your website. We offer a range of services to develop a plan to optimise your site, from content writing to social media management, we have the skills and knowledge to suit your requirements. If you want to discuss your needs, contact Bitlab on 0191 4350030, use our contact form or email info@bitlab.co.uk.

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