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How SEO Can Help Your Business | Bitlab

How SEO Can Help Your Business

by Tom / SEO

Search Engine Optimization, often referred to by the cool kids as SEO, is a ridiculously powerful tool. When discussing anything that has to do with boosting your website’s traffic or rankings, the answer most always has something to do with SEO. It’s talked about a lot in these conversations in regards to your website, but what about your businesses a whole? Does SEO play a part there as well? Believe it or not, it actually does. And when we start talking about it, it’s going to make a lot of sense. So what are we waiting for?

 

Right off the bat, let’s throw some numbers at you. According to The 2011 Social Shopping Study, over 50% of consumers spend 75% or more of their shopping time in the research processes when looking for a product or service to purchase. All of this research is done online, and the first step of that research process more often than not begins with a simple search on a search engine. And as simple of a process as that is, it’s the make or break moment as to whether or not a potential customer will discover your business when they’re searching for related keywords. Ensuring that your site pops up during these important searches can be done through a process called SEO marketing, and it’s an insanely powerful tool that will help drive your site to the top of those related search results.

 

When you set out to develop a search engine optimization marketing plan, there is a never-ending list of things that need to be taken into consideration. You need to understand the unique characteristics of each search engine, making sure that you’re kicking out the right content on a consistent basis, and much more. When you implement a proper SEO marketing plan to your business, you’ll star to see an improved position in search engine results, an increased conversion rate on your site, a reduced bounce rate, and more engaged customers. The success of your site really does go hand-in-hand with the success of your business. The more traffic and quality visitors your site sees, the more success your business is likely to see.

 

Now let’s get to the nitty gritty: Developing and implementing a strong search engine optimization marketing plan is much easier said than done. We can talk about how great this can be for your business all day long, but it doesn’t mean anything if you don’t actually use it the proper way. If you don’t have any experience with SEO, you are in luck, as we just so happen to offer a wide variety of SEO services for your company. If you want to start seeing higher quality traffic, more engaged visitors, better results on search engines, and more, just shoot us an email and we can get things moving.

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