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The road to digital marketing success | Bitlab

The road to digital marketing success

by Esther Tyreman / Website Design

It can be difficult to know how to prioritise your marketing strategy in a world where there are so many channels, platforms and ways to engage with your customers.


Without integration, brands risk posting one message on, say, the website and not following through with it on another platform, like social media. By integrating channels, customers get a single view of your business and you can get an overall view of your customers.

Integration can help your customer service too, a customer that has shown their frustration via social media will become more frustrated when they speak to a member of the team that doesn’t know about their issue. Understanding what channels your customers use and how they interact with them allows you to adjust your marketing to better target your clients.


After carrying out analysis on your website you can start to understand what is working and what is not and which channels your customers are responding to. You can stick to simple metrics, like geography or interests or delve deeper and look at customer behaviour or return on investment (ROI).

By looking at where customers are in the buying cycle, helps you to engage with your clients differently depending on which stage they are at. Once a visitor becomes a customer, all communications that you have with them should focus on encouraging loyalty and re-engagement with your brand.


By automating your marketing, all departments are using the same customer information and delivering a consistent message. This ensures different segments do not receive messages from different parts of the business. Automation allows even the most disjointed business to create a single, virtual channel of communication with their customers.


The best marketing strategy in the world means nothing if you have no content to drive engagement. Try to answer the question “why would someone want to do business with us” with your content. Design your value proposition and use it repeatedly on all platforms.

Key Performance Indicators (KPI’s)

KPI’s give all departments of the business some clarity. They show what is important and to what extent the goals of the marketing department and business are being accomplished.

Attribution models can give your business further knowledge about which channel or piece of content is driving conversions. By ascertaining this information, marketers can make improvements to their digital marketing mix.

At Bitlab we offer a wide range of services from paid search, to SEO to content writing. All these services can help you with your goals and your marketing strategy so if you want to make an impression on your customers in 2017 then contact us for an informal chat about your requirements. Call us on 0191 4350 030 or email info@bitlab.co.uk.

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