Are rich snippets really necessary?

by Esther Tyreman / SEO / 0 Comments

A standard search engine result includes a title, a brief description of the content and a URL link, with so many competitors now online, you need to do everything you can to stand out, that’s where rich snippets come in.

Rich snippets use structured data to provide more information to search engines so that they can better understand the content of each of your web pages. A search engine will include more detailed information, like opening hours, contact details, product information and more. For example, the snippet for a clothing store may show the product price range and customer reviews. The snippet for a recipe may show the total preparation time, and a photo of the finished dish and the snippet for a movie may include a list of actors and a link to the movie trailer.

Rich snippets can be applied to several different types of business and numerous types of web page. If you are an e-commerce site, use rich snippets to highlight product prices and availability. You can include staff details to build a connection with potential clients or if you are a physical building, include your business’ location and contact details so clients can pay you a visit.

Rich snippets can be used to promote great product or service reviews. By putting the reviews out there on your search engine result for everyone to see, you’ll be one step ahead of your competitors. If you hold events, then you should mark up this information. You can display vital information about where and when the event is and how to purchase tickets. If you want to be considered an expert in your industry, then use an article or blog mark up to answer commonly asked questions, include any awards and the subject matter even key takeaway points from the article to encourage visitors to click through to your site.

Rich snippets are by no means the most effective way of optimising for SEO however they are an excellent way to become visible. The majority of businesses are still not utilising rich snippets, and so if you implement structured data across your site, you can separate yourself from the majority, hopefully improving your click through rate and bounce rate. Search engines are not obliged to use this information, so there are no guarantees that these rich snippets will appear however the structured data is relatively easy to implement so there is no downside, only potential.

At Bitlab, we understand that you want your business to stand out from the competition. We will take the time to get to know your customers and will create a website that is suited to their behaviours; this may include rich snippets. If you want to find out how we can help your business, then contact us on 0191 4350 030, use our contact form or email info@bitlab.co.uk.

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