There are several different ways to optimise your website for SEO, and some of these methods do not benefit your customer. Over recent years there have been changes to how search engines rank websites, and there is now more importance placed on the customer, their needs, and their search experience. If you are looking to improve your online presence then understanding your customer can go a long way towards achieving this.
The first step is to understand your customer, what are their likes and dislikes and their other interests? There are several different ways of doing this, A/B testing and analytics will provide an insight into what drives your customer allowing you to target them more effectively. Speak with previous and existing customers and find out why they chose your company and if they did, why they ceased trading with you. All of this information will help you to build a blueprint of a “typical” client and will influence your advertising to the design of your website.
The content that you publish should speak to your target customer. You wouldn’t write the same article for teenagers as you would for 40-year-old professionals so aim your content at your key demographic. The most common type of search query are questions if you can create engaging content that addresses these core questions then you will improve conversions.
These fundamental questions should form the basis of your content, find out what your customers are looking for, is it solutions to problems or guides? Whatever the topic is there will be associated keywords, keyword research should be a consideration when it comes to SEO strategy. Creating content that contains these commonly searched keywords will help to improve your ranking, try matching complete search terms where possible, it shouldn’t be obvious what you are trying to do. Don’t sacrifice your useful content to rank well; search engines will recognise your content as “spammy” and ultimately your ranking will suffer.
Understanding user intent is vital to improve your online presence; it will also help you to develop client relationships in person as you will have a better view of what your client needs from you. Creating relevant content will generate more traffic and drive conversions. At Bitlab we will take the time to understand your business, your goals, and your customers. We will design and build a website with your clients in mind and can create content that your customers will want to read, to find out how we can help your company contact us on 0191 4350 030, use our contact form or email firstname.lastname@example.org.