Page speed: every little helps

by Esther Tyreman / Website Design / 0 Comments

Your website is not something that you can take care of in a day; it takes time to create something both beautiful and functional. Once that is done, the job is not over. Your site needs to be regularly monitored, updated and improved to ensure that you continue to offer an exceptional customer experience. The speed at which your web pages load can seriously impact how your site performs. We speak with a lot of clients that have no idea how much of a difference page speed makes on organic rankings, customer satisfaction, the length of time that visitors spend on their site and their conversion rate.

Every time that you visit a website, certain elements are stored in a cache. The next time that you visit the website the pages load from this static copy meaning that they can be delivered more quickly to a visitor’s browser. Caching can benefit pages that have a lot of images or content, as some resources are already stored, it takes less time to load media heavy pages. Browser caching is easy to enable, depending on the system that you are using.

As we’ve mentioned, unnecessary and large media files can slow down your page loading speed, especially if your visitor is using a mobile device. It can take time but optimising the size of these files can make a big difference to you loading speed. The best format for photographic images is aa .jpg and .gif or .png images should be used for images that are primarily solid colour. The most common mistake is using images that are too large, for example, if the width of your page is 750px wide, there’s no need to use a 1500px image. Videos should only be uploaded when relevant, as these files can be clunky and slow. Remove any unnecessary audio from your video, trim the length and compress the file.

People are more impatient than ever before hence the reason for a quick loading site. The hosting option that you choose can have a direct impact on how quickly your site loads. A shared host holds as many sites as possible on one server, meaning that it can take longer to load. It may only take a few seconds longer to load but in such an impatient society, these seconds can make all of the difference. Make sure that you do your research and invest in a host that will perform how you need.

In an ever more impatient world, speed is now a priority for both your customers and search engines. There are several ways to improve the page loading speed of your website so if you’re struggling with long waiting times then contact Bitlab to find out how we can help to optimise your page speed. Contact us on 0330 041 4564, use our contact form or email info@bitlab.co.uk.

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