Google has hundreds, if not thousands, of touch-points included within its algorithm to determine the search for your site.
Understanding the indicators in this algorithm and knowing how to optimise your site can mean the difference between success and failure.
Google has given notice that “as of January, 10th 2017, pages where content is not easily accessible to a user on the transition from the mobile search results, may not rank as highly.” Google is prioritising mobile friendly sites, if your site isn’t mobile friendly then you are likely to get left behind. If you want to find out more about becoming mobile friendly, read our guide or contact Bitlab on 0191 4350030.
Due to the nature of mobile search, many smartphone users search for location information and half of these users visit the store. By claiming your business listing and completing accurate business information, you can set yourself apart from the competition, with less than half of all businesses having a complete business listing.
Put your customers first
Having a beautifully designed site with all the latest functions is all well and good, however if the user cannot navigate your site easily or find what they are looking for, all the “bells and whistles” are not worth it. By understanding your user’s intent and your customers journey, you can adapt your site to optimise your navigation to lead to a positive user experience.
Do your research
Even in 2017, there is still an emphasis on keywords when it comes to search rankings. By researching keyword groups and parent topics you can write interesting content, full of relevant phrases instead of jamming your content with variations of the same phrase.
Make the most of your content
Google regards content as one of the most important aspects when it comes to search rankings, but creating useful content to target the correct audience, and to reach this audience can be difficult. There has been an increase in conversational search queries, queries including “who, what, when, where, why and how”, this is due to the application of voice search. Create content that is useful, enjoyable and inspired, your users will return to your site and are more likely to share it too.
Link building plays a vital part in search engine rankings. The key is to get the right kinds of links. These links are relevant to your site and require a human editorial review. A good way to encourage link building is by creating a blog, or resource centre where you provide tips and guides to your audience relevant to your product or service. These types of link help to build trust and authority and may significantly increase your traffic.
At Bitlab we understand how important it is for your site to rank well, your site is one of the most important tools at your disposal. We know that not every business has a creative writer on staff, or someone with the time to carry out keyword research. Bitlab offer a range of services, from optimising your website for SEO, writing innovative, relevant content to social media marketing.
If you want to optimise your website for 2017, then contact Bitlab on 0191 4350030 or firstname.lastname@example.org to discuss a tailor-made plan.