In today’s world of SEO, it’s easy to get caught up with Google’s latest algorithm or the latest white-hat tactics and that’s understandable. You have been led to believe that this is the best way to optimise your site for search, and these techniques are both worthwhile and necessary but there are certain in-house tactics that can make a huge difference, one of these tactics is internal linking.
Internal linking is exactly what you think; an internal link connects one of your website pages to another. This doesn’t only improve SEO but can help your visitors to easily navigate your website. Internal links provide search bots with a clear path to trawl through; they can also increase your page views and lower your bounce rate. At Bitlab, we wanted to share some simple tips to implement internal linking on your website.
Create exciting content
Content should be regular, fresh and relevant. There’s no point having internal links if you don’t have any quality content to link it to. There are ways that you can re-invent your content to be more exciting but if you are not lucky enough to have a content writer on staff then consider using a company like Bitlab to take care of it for you.
Don’t get spammy
How many links is enough? Whilst it would be easy to stuff your content full of links, no one wants to read a completely hyperlinked piece of text, best practice is usually 2-3 links. As long as the links are relevant and useful to the reader then there is no official limit to how many internal links that you can have.
Choose an appropriate phrase to anchor. This is the phrase that tells the user what they will read if they click on the link. Make it natural, nobody will click on forceful, overly optimised terms.
Three clicks from home
For a tidy, easy to use website then no page should be more than three clicks away from the home page. This keeps your website well organised and well structured.
Bury the links
A lot of sites will link back to the homepage, the contact page of other pages that can be accessed from the navigational menu; this isn’t the most effective way of incorporating internal links into your site. Internal links should link back to content that is three levels deep.
Internal links are a great way to optimise your website in a simple but effective way, not only can they improve SEO but they can also improve your user experience. At Bitlab we take the time to understand your business and your customers, meaning that we can help you to develop a website that can build your client base and their satisfaction. If you want to find out how we can help your business, contact us on 0191 4350 030, use our online contact form or email email@example.com.