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Mistakes to avoid when becoming mobile friendly | Bitlab

Mistakes to avoid when becoming mobile friendly

by Esther Tyreman / Website Design

In the current climate, it is more important than ever that your site is optimised to be mobile friendly. With more users accessing sites on mobiles than desktops, mobile users can account for anywhere from 20-50% of your sites total visitors. If your site is slow, doesn’t load or is too content heavy then you will lose your market.

Making the change to these sites is not easy and there are some common mistakes that you should try to avoid.

Converting desktop to mobile, as is

It may seem the obvious way for business owners to simply convert their current desktop site to a mobile friendly version but unfortunately it does not translate that easily.

Mobile users have a lower attention span and spend less time on a site than desktop users. Mobiles have smaller screens and typically slower internet connections. If a mobile user is presented with a content and image heavy site, they are more than likely going to leave. Ensure that the content for your mobile site is more concise and focus more on conversions rather than educating the user on your product/service. Most users will begin their search on a mobile device and complete an action on a desktop site, your site should be optimised for the customer journey.

Using desktop analytics for mobile

Looking at analytics from your desktop can be useful and it should be used to adapt and improve your design for your desktop site, but this analysis cannot be transferred to your mobile site and users. Spend time collecting data solely on your mobile users, their interaction is completely different to the habits of desktop users. Collecting data on mobile users will help you to design your mobile site to work for your customers.

Have a separate, dedicated mobile site

Having a dedicated mobile site means that you will have two different URL’s, meaning you will have double the work to do. Content on each site will need to be different to avoid SEO penalties. Search engines will see the sites as two different entities so you must double your efforts if you want to get traffic from them. Building separate links, separate content and separate authorship accounts. Having two separate sites can cause a few issues if you decide to take your marketing offline, it can be confusing for both you and your customer if you have two URL’s.

At Bitlab we understand how important the design of your site is to your businesses success. Our qualified, creative team will work with you to optimise both your desktop and your mobile site so that you can be effective when it comes to driving traffic and understand how best to convert them. Contact us on 0191 4350 030 or email info@bitlab.co.uk.

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