Create more engaging content

by Esther Tyreman / Content Writing / 0 Comments

There’s no doubt that the quality of your content has a huge impact on the amount of traffic visiting your site. There are three techniques that you can use to guarantee engaging content; storytelling, inspiration and practicality.

Storytelling

At its simplest, storytelling taps into the emotions of the reader and gets them to empathise with the character; this can be done with words, videos or even graphics. The easiest way for you to tell a story is using the experience of previous customers. Develop the story of why they came to you and how your product or service was able to improve or solve their problem. Think of your story as a detailed and more emotive testimonial.

Inspiration

Take a look around you, what’s going on in the world right now? What are people talking about, both on and offline? Take these topics and consider how you can turn them into something relevant to your business and useful to your audience. There are certain websites that can help you to monitor trends and popular search topics; they can be a great source of inspiration. Creating engaging content doesn’t happen at the last minute, do some research and store any articles or pages that could be used as inspiration.

Practicality

Giving your readers hypothetical advice and information is all well and good but content becomes truly engaging when you can show the audience how to apply this advice to real-world scenarios. Practical content such as “How To” blog posts or FAQ pages, where you regularly answer commonly asked questions, can be hugely effective at attracting traffic to your site.

It can be difficult to constantly create exciting and relevant topics, which is where Bitlab can help. We take the time to understand you and your business so that we can build an archive of pertinent, interesting and helpful content so that your audience regularly visits your website and thinks of you as an expert in your field. We understand that not everyone is great with words, so let our content writers help. If you want to find out how we can help you, contact us on 0191 4350 030, use our online contact form or email info@bitlab.co.uk.

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