First impressions are important; your website is one of the first places that your customers will visit. If your website is disappointing, then your visitors may decide not to do business with you. In today’s competitive world can you afford to lose customers so easily?
A well-designed site
The “perfect” site is subjective in a lot of ways, what works for one business will be totally inappropriate for another. There are some basic aspects of web design that apply to every business. A website with a poor design, confusing navigation and poor content will lead to visitors leaving your site.
It is important that your website is intuitive and responsive, meaning that it can be viewed on multiple devices without any problems. More people are buying online than ever before, if your website is inaccessible on a mobile device, then you will lose a large proportion of your traffic. If your website is designed well and appeals to your target audience, then they are likely to spend more time on your website, improving your conversions.
While it’s not all about looks, a relevant design is important. The aesthetics of your site will make a huge difference to the first impression that you give your visitors. Think about the font that you are using, make sure that is easy to read and the language is not too advanced. Consider the colours that you use; they should be relevant to your brand or your industry while not making your content difficult to read. The website navigation should be simple and easy to use, you want to make it simple for a visitor to find a product or contact you. Regularly review your website and view it as a customer, this will help you to make sure it is still delivering your information the way that you want.
Competent and credible
Being as transparent as possible regarding your business will go a long way to build trust between you and your customer. An “About Us” page gives you an opportunity to humanise your business. Give details about yourself, other employees and your goals and motives and your potential customers will thank you, use this opportunity to differentiate yourselves from your competitors.
Publishing blogs, latest news and opinion articles on your website are an excellent way to engage with your audience and build credibility with your audience; you can demonstrate your expert industry knowledge while driving traffic to other pages on your site. Visitors are more likely to trust your business if you regularly provide valuable resources. Use case studies and statistics where necessary to verify your claims. Case studies are the best way to demonstrate how your products/services have benefited a client. Be transparent when it comes to your cancellations and returns policy, without this information a customer will be dubious about doing business with you and could be enough to put them off altogether.
Show off your personality
By showing off your personality, you can make a genuine connection with your audience. Take the time to understand your audience and their interests; this will help you when it comes to creating content that they will want to read. Over time you will develop your own voice and your own opinions on relevant topics that your audience will want to read. Make sure that your voice is in-line with your branding and is consistent across all of your advertising, social media and customer service. Re-connect with your audience with newsletters and email marketing, providing your customers with industry news and latest company updates goes a long way to creating a level of trust. It shows that you truly care about providing solutions and advice to your customers.
At Bitlab, we take the time to get to know your business and your clients so that we can develop a website that not only represents your brand but builds trust with your visitors. If you would like to find out more about how we can help you, contact our team on 0191 4350 030, use our contact form or email firstname.lastname@example.org.