There is a lot of debate about whether social posts and profiles can boost your organic rankings and visibility. While your social presence may not directly impact search ranking, it cannot be denied that it will help to raise your visibility over time.
Build your brand
The customer journey is a lengthy one, especially if the customer is making a decision about a high-price product or service. Many people will take their time to do their research, they head straight online and probably to your social media to find out more about your company. A lot of customers will now base their decision on brand trust and likeness so you need to make sure that your brand identity supports your brand intent.
Your social posts should support your brand, your promise and your main goals. If you are trying to maintain your professional brand then posting inappropriate jokes or irrelevant news stories then you will lose your integrity. Post original content, this will show that you know what you’re talking about and help to drive traffic through to your website. Social platforms are a great way to create a community of brand advocates by engaging them with content and competitions. The more that you invest in building your brand, the more that customers will return and recommend you to their colleagues. This will generate more interest and demand in your business which leads to more organic searches.
Show up in organics
We will have all done it at some stage, we search for a company or someone’s name, from a salesperson to the CEO, and along with the company website, social profiles show up in the rankings. A lot of searchers will click through to these social profiles to find out a little more about the company and the culture. If the profile is unused, out of date or has no information at all, this may put your customers off.
Make sure your personal and your company profiles are up-to-date, post recent images and updates to show that your company is still active. The first thing that people will look at is your reviews, work hard to maintain a great score, if anyone leaves a poor review then reply as soon as you can and try to resolve the problem, customer care is vital. The second thing that a visitor will look at is your public posts, what are customers posting on your profiles? Respond to every comment or question professionally and quickly, this means that your social profiles need to be well monitored, seven days a week.
Searching social networks
When it comes to business, LinkedIn is the main platform used by professionals. It’s a great platform for building a network and building brand awareness within a professional community. If you use LinkedIn regularly, then you will know that you can search within the platform to locate companies, groups or people.
This search uses keywords and skills that are on individual profiles so make sure that your page is optimised to be visible in a search. By making sure that your skills and related keywords are relevant to your target audience; when people view your profile, they are more likely to view your company page or your website.
At Bitlab, we know that it can be difficult to keep up with the demand on your social profiles. That is why we are on hand to help your business handle your social media, generate traffic, and improve your brands’ visibility. To find out how we can help your business, contact our team on 0191 4350 030, use our contact form or email firstname.lastname@example.org.