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3 Ways to Secure Great Clients for Your SEO Business | Bitlab

3 Ways to Secure Great Clients for Your SEO Business

by Tom / SEO

If you run an SEO-focused company, you know the importance of securing great clients all too well. While every client you work with is valuable, there’s simply no denying the importance or value that comes with a higher-up client. These are the clients that help move your business forward, and the ones that allow you to quickly make a name for yourself. Smaller clients are certainly good for business and for honing in your skills, but big clients are the ones that allow you to truly stick out among the crowd of the ever increasing number of other SEO agencies.

However, locating and securing these highly-valued clients is often easier said than done. It can be easy to dream about working with clients of this degree, but actually going about and getting them to hand you over their business is an entirely different story. And while there is certainly a lot of work that needs to go into this process, it’s one that isn’t necessarily impossible. Figuring out how to land these clients can be incredibly challenging, but today we’re here to help you out a bit with this issue.

At the heart of this entire operation, there’s one key thing that you really need to keep in mind – focusing on your niche market! While it can certainly be enticing to stretch yourself out across as many different markets and areas as you possibly can, this is often the downfall for many agencies out there. When you try to work in as many different markets as you possibly can, you give up the ability to focus and hunker down on one specific target. While attempting to be the jack of all trades is undoubtedly an intriguing concept, it often spells for nothing but trouble when actually put into practice. Stretching yourself too thinly can be done far too easily, and this is a pitfall that numerous businesses find themselves falling into.

In today’s article, we’ll be going over 3 great tips on how to do business with these higher-up clients for your very own SEO agency, which will hopefully help you take that next step your agency so desperately needs.

Step 1 – Don’t underestimate the power of your local market

In a world where more and more business is constantly done online, it can be easy to forget about local markets. Thanks to the power of the Internet, we are able to do business with clients all across the world. You live in the UK and a potential client lives in the US? No problem at all. The Internet has completely revolutionized the way that business is done, but it’s also had many people lose site of their local market. And, in many cases, your local market is your most powerful and reliable one.

Now, we certainly do need to keep in mind where you and your business are based out of. If you live in a smaller town or rural area, the likely hood of scoring a number of high value clients is going to be much less likely than if you live in an urban setting that’s much more developed. In these developed areas, there’s a good chance that a lot of business is being conducted. And, with startups becoming increasingly more popular, there’s a very good chance that you could work with some pretty power clients – both ones that are new and old. So, if you find a client that prefers to do business in person and likes being able to work with someone face-to-face, this is an area from which you can benefit greatly.

When it comes down to finding these local clients, there are a number of different things that you can do. Whether that be by attending different social functions, placing out promotions through local advertising, or simply doing some classic cold-calling, there are a host of valuable methods for locating and finding these clients.

Step 2 – Create alliances that are mutually beneficial

Working with another business might seem like a scary idea at first. There are a number of logistics and different areas of consideration that you need to think about before making this move, but if done properly, forming an alliance with a similar company can prove to be a huge win on both ends of the spectrum.

Let’s say that you’re working with a client who needs some work done on their website. You’re a pro at handling the SEO side of things, but your team might not be that great when it comes to creating a fresh and modern design. In a case like this, teaming up with a company that specializes is web/graphic design would prove to be a mutually beneficial decision. There are so many different areas that pair perfectly with SEO agencies, and finding one that you enjoy working with has the potential to do wonders for the amount of business you’re able to conduct. If a client finds out that you’re a pro with SEO, but also have a contact for someone who knows everything there is to know about design, you’re going to have a huge edge over your competition.

Step 3 – Make use of all the technology that you can

We said in the intro for this review that we live in a world that’s constantly evolving and expanding thanks to the continuous growth of technology. New advances and improvements are being created every single day, and as a result, we have more options than ever before when it comes down to working and communicating with clients.

While you might be utilizing a few different tools in the technology realm, it’s critically important that you make use of as many of these things as you possibly can. Whether that be through creating and publishing audit reports of your customers, running social media campaigns, reaching out to current and potential clients via email, advertising your business online, or a number of other things, your possibilities in this step are virtually endless.

Summary

Although these steps won’t necessarily guarantee that you’ll be able to start working with highly-valued clients starting tomorrow, putting these all to use will certainly boost your ability to work with the clients that are really going to have a big impact on your and your company. It might take some time to nail these all down, but that time investment will more than pay off when you start getting offers from clients you’ve only ever dreamed of working with.

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